For Saudi Arabia, September 21, 2026, marked the point at which a long-running automotive ambition moved from plans and prototypes to an actual vehicle. At an unveiling ceremony in Jeddah, Crown Prince Mohammad Bin Salman launched the first vehicles from CEER, the Kingdom’s homegrown automotive brand established by the Public Investment Fund (PIF). Called EXOBOT, the first two models are an electric sedan and SUV that will form the foundation of a planned seven-vehicle lineup